The Case of John Smith
Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?


No, John Smith and his company should not sell the names and information. The people who took the survey need to be confidential and protected according to the AMA and their stand on ethics. The people who took the survey most likely do not want their information give out to other companies. John Smith would damage his own reputation and his employees if he were to sell the information just for a little money. He not only would be breaking trust with future customers but also going against the code of ethics. Although he is in a tough position because of money and employees he shouldn't sell any of the contact information.


How could John Smith use the survey to his advantage without going against the code of ethics??