New Guidelines Could Cause a Change for Marketing Online.....

http://www.marketwatch.com/video/asset/new-ftc-guidelines-could-remake-web-marketing/FAF2EBD9-D389-4935-8041-E9E028290395#!FAF2EBD9-D389-4935-8041-E9E028290395

In a recent article from Market Watch, their are new guidelines from the Federal Trade Commission(FTC) that might take effect. This change could cause customer's to not feel so targeted when targeted for marketing online. This also will prevent companies from learning personal information about the consumer while they shop. Sites like Amazon use this to their advantage to track customers habits to help market them to buy another product.

It will be interesting to see if these new guidelines will be put into action and the effect they could have on a companies current online marketing

What kind of new approaches to you think companies might take if these guidelines are placed into action? Do you think its a good idea the FTC helps protect customers and their information online?

In Response to Nichole.....


At the end of Nichole's post about J.C Penney she asks the question What else can JC Penney do to help their sales increase? Do you think Penney's is on the right track?


I think their new approach will help their sales as they stand. JC Penney when they first started had a simple approach for their customers always saving them money and always putting the customers first. Although as time passed, companies got caught up in the profit and soon we're just into for the money.

I think JC Penneys sales will increase since they will no longer trick of falsely appear to be saving the customers money. The customers will see this approach as building better reputations although they will not be having sales.