Wednesday, April 4, 2012

In Response To Rebecca...

At the end of Rebecca's post she asks the question, If this trend continues, what kinds of things will you do in order to cut back on the money you spend weekly on gas? Do you think that people will change their lifestyles to save money?
In her post she discusses the issues and concerns with the rising gas prices. I do believe this trends is happening as a result of our diminishing energy shortages. We as a country are panicking about what energy we will use to power our cars and homes. If this trends continues I feel people will switch over to a new source of energy because they can no loner afford it and/or do not have any other choice. 

 I think at first people will be very resistant towards change because they are afraid that they will have to cut back and things will be different. People do not like change and we can see that because our problems in society concerning oil have yet to take a turn for the better. After sometime and some dead ends I think people will change and cut back on spending. Hopefully if this does happen more time will go into research for better and more reusable energy sources so we do not have a problem like this in the future. Personally I would try to find a means of transportation with a alternative energy source, many companies have started to do this. My normal routine of using my car would change and I would be forced to cut back on traveling as much.
The Effects Of Marketing on Young Children.
http://www.media-awareness.ca/english/parents/marketing/issues_kids_marketing.cfm

We are all aware that everywhere we go contains various forms of advertising. From the cars we drive to the clothes we wear brands and ads are everywhere. It is almost impossible to go thru your day without being faced with an advertisement. All these companies are sending the same message; buy my product. With this being said since these ads are so prevalent it makes some wonder how are these ads effecting children and developing adults.

In a recent article and study I read it discusses the very effects child and parents face as a result of abundant advertising. The articles discusses how it's altered the world to a children and how it becomes such a normal yet powerful part of their everyday lives. It discusses how it skews a child's perception of the world because the see these ads are real. As a result it makes distinguishing between the real and pretend difficult giving them false knowledge how the world around them. It's baffling how much advertisements subconsciously effect us and our development.

Another factor that I found to be interesting was the idea of consumerism. It seems people and children now a days are more concerned with their possessions than their relationships. Even though we often use these possessions to help us with our own identities creates materialism. We are encouraging future generations to buy and buy in order to fill a void in their life we are told exists by these businesses. This only adds to the problem our worlds face today. These advertisements create bottom less for consumers that never feel like they have enough. I wonder how different the world would be if marketing was used to create a positive impact on society rather than one full of objects and possessions. I wonder if businesses realize how powerful these ads can be to our world and how little good they're doing with this power.

Do you think our modern uses of advertising/marketing are positive or negative?? Why??

Sunday, April 1, 2012

In Response To Marc's Post....


At the end of Marc's post he asks the question, Is that only this show or is this something that is happening around us all the time or are we just so used to it that we are accustomed to this and don't think otherwise?


I agree with Marc on what he discussed in his post, and his idea that marketers on any type of show or product really go the extra mile to pull people in. This however is not always seen as a positive thing because we are surrounded by the need for "more". Everyday we are subconsciously making decisions about consuming and what type we choose to purchase.

We watch television to escape the world around us, but are still attacked will ads to consume and contribute to society. Television shows make us emotional or capture us with their stories of happiness. Everything from the color of the shirt the person is wearing to the words they speak are pre-determined. Their are focus groups to see which product or shows did better with consumers and this research can take years. Its amazing how much time and effort is put into something just to make it more appealing to its market.

What are some difference between Marketing a TV show and a Product???

Flash Mobs Raising Awareness About Climate Change??

http://www.350.org/en/home?page=2

In an article I found on 350.org a site by Bill McKibben discusses how recent popularity of flash mobs can work to the Earths advantage. The recent endless crises about the Earth and its on going problems is not a new one, in fact people still deny its existence today. With these problems becoming the younger generations obstacles what better way then to grab their attention.
These flash mobs are used as a display of expression, but now they come with a message. Since these dances have become popular among sites like Youtube and Facebook, it's a brilliant way to gain more awareness about big issues. Although people would argue that its not a serious way to talk about issues its a step in the right direction for change to occur.

Do you think using Flash mobs and other means to relate to young people is a good idea for our furture??