Why Learn About Marketing??

We were asked the question Why would if be important to study Marketing even if you do not pursue a career in it?


First off since marketing is one area of business it's smart to have an concept of these parts so you can understand how it all comes together and how it could benefit you. Just like any other part of business like Accounting, it may not be your career choice, but it's a smart choice to learn more about it. It's always nice to have a upper hand in your career especially when looking for a job.


Marketing is a great way to learn about sales, communication, price, promotion, product and place (the four P's). In this class we are able to look at a business and their product, we can learn more about the promotion they did and the price they set. We are able to learn more about how much work goes into the Four P's of a product and how to "sell it".

Also since we live in a society were promotion happens in numerous forms, we can use this to our advantage when it comes to ourselves. Since I am graduating in May, it will benefit me to understand how to sell myself and what a potential employer will be looking for. These terms and ideas we learn in class we can use in our lives for various tasks like finding a job and how to sell a product at a good price.


In the business world, it's one thing to be successful, but it takes a lot more to really know your customers. I feel a good business it one with a good reputation and good sales. Marketing allows you to increase your sales while also getting to know your buyers. This is crucial when place and promotion need to be determined. If any career in business knowing the buyers is key to creating success. When you know your customers needs you can meet them and change them if needed. I feel knowing your consumers and their dislikes/likes will only build your companies reputation and help you generate more money. Knowing a lot about Marketing can be very beneficial.


*Since these diverse classes we take (marketing,accounting) are all important, do you think a course like Marketing should have its own Major? Why or Why not?