In Response to Emma Mchugh

Emma at the end of her post posed the question: Can you think of the last product or service you really enjoyed and may have told your friends about? Do you think marketing by word of mouth has a big impact on sales?

Yes, personally I feel marketing by word of mouth is very powerful. It allows a relationship to form between the seller and the consumer building trust and a potential sale. Since it's a promotion of a certain product thru their own personal words, the seller is placed in a pickle of whether to lie or tell the truth. Although the sale is important, their reputation is just as crucial to keep intact.

I personally as a consumer would want to here the pros and cons to the product so I know exactly what I am buying. the consumer in this case will also be able to ask questions because it's a face to face interaction, making it that more personal.

The last service I used was recommended to me by a friend. I had heard of the service StumbleUpon before, but never had used it. She explained to me the various sites and music you could access and told me how easy it was to use. I had no idea you could customize your stumble to your interests and I soon was using it daily. I found her promotion of the product was definitely the reason I start using the site. Word by mouth of anything espcailly a product can hurt or help a product/service tremendously.

Do you think word of mouth for a product is more helpful or harmful??