New Light Bulb Released on Earth Day..
http://news.yahoo.com/light-bulb-20-life-unveiled-us-earth-day-161236715.html

In an article I found on Yahoo a new LED light bulb was released that lasts an astonishing 20 years. Although many people don't believe it will be a huge seller due to its high price of 60 dollars, its a move in the right direction. However the dutch company Philips is attempting to increase the purchase of a simple product like a light bulb.

Many consumers today are becoming more aware of their spending and the result their spending have on the environment. This allows the customer to save money while also decreasing their constant spending on small purchases. It's a known concept that consumers have habit of wanting instant gratification, and this company (Philips) is allowing the customers to see the product as an investment.