In Response To Marc's Post....


At the end of Marc's post he asks the question, Is that only this show or is this something that is happening around us all the time or are we just so used to it that we are accustomed to this and don't think otherwise?

I agree with Marc on what he discussed in his post, and his idea that marketers on any type of show or product really go the extra mile to pull people in. This however is not always seen as a positive thing because we are surrounded by the need for "more". Everyday we are subconsciously making decisions about consuming and what type we choose to purchase.

We watch television to escape the world around us, but are still attacked will ads to consume and contribute to society. Television shows make us emotional or capture us with their stories of happiness. Everything from the color of the shirt the person is wearing to the words they speak are pre-determined. Their are focus groups to see which product or shows did better with consumers and this research can take years. Its amazing how much time and effort is put into something just to make it more appealing to its market.

What are some difference between Marketing a TV show and a Product???

Flash Mobs Raising Awareness About Climate Change??

http://www.350.org/en/home?page=2

In an article I found on 350.org a site by Bill McKibben discusses how recent popularity of flash mobs can work to the Earths advantage. The recent endless crises about the Earth and its on going problems is not a new one, in fact people still deny its existence today. With these problems becoming the younger generations obstacles what better way then to grab their attention.

These flash mobs are used as a display of expression, but now they come with a message. Since these dances have become popular among sites like Youtube and Facebook, it's a brilliant way to gain more awareness about big issues. Although people would argue that its not a serious way to talk about issues its a step in the right direction for change to occur.

Do you think using Flash mobs and other means to relate to young people is a good idea for our furture??

In Response to Matt...


At the end of Matt's post he asks the question Is it the companies responsibility to be proactive and change their product before there is a huge issue?  What would the damage be financially and psychologically to the companies if their products were proven to help cause cancer?

Since we have been talking about ethics in businesses lately it had got me thinking about it. I feel the main goal of a business is to be ethical. With this said I do believe it is the company's responsibly to be proactive. If a company fails to be proactive and ethical it sends the message to the public that they are careless and lying is acceptable to get what you want. A company that is unethical and falsely advertises a product creates a following of people that believe them. Once the truth slips out about the product, their customers will soon decrease and so will their profits.


I think that if a company like Pepsi or Coke did state the truth about studies about their products, I would hope many people would no longer purchase from them. Companies who bend the truth or lie to sell their products are not doing any good for the world or their consumers. Although it's just business, it can cause people to suffer and can cause further damage.

Virtually Healthy.


http://sports.yahoo.com/news/sports-video-games-still-considered-part-unhealthy-lifestyle-011700626--spt.html

In a recent article I found on Yahoo there has been an uproar about video games and the lifestyles they encourage. We all are aware that video games have overtaken the lives of younger children affecting their health. Instead of going out and running around with friends we sit in front of the computer for hours.

Since then there has been a change in their markets. Video game creators still target younger generations, but the new games are altering their health and are attempting to have a positive effect. The new games include ones that requires getting off the couch to play. The new game consoles have built in cameras or sensors to follow the players movements. These games have been successful in their efforts, but can they still be considered a unhealthy video game? This is where many people seem to disagree.

The article goes on to discuss how people still consider these video games to be unhealthy regardless of what they are actually trying to do. Although technology is prevalent in our lives, people still disagree that getting fit over a computer or game console is not the right way. The Wii is a great example of these video games, because every game requires the player to be moving while playing. Although not all the games require the player to be physically fit, its a new approach to a growing addiction. It seems people do not like the games because it still is encourage their behavior and is "unhealthy".

Do you think the way these new physical video games being marketed are sending the right messages??

In response to Becca's Post...
 At the end of Beccas post she asks the question. Do you think that Facebook is appropriate for girls in middle school or should it be limited to a certain age?


Personally I do not think that facebook is an appropriate website for girls or boys in middle school. Although younger and younger generations seem to be use technology daily, it doesn't mean they should have access to it all. 


I feel girls and boys in middle school are developing and since they are so young they run the risk of making a mistake on the internet that might never go away. Since things on the internet seem to circulate very fast, a mistake they make or something they post could really damage them. 

Another thing thats makes it difficult to control what age someone goes virtual is that people lie. It very easy to create an account on any website and lie about your name or birthday. Their is no way to tell if someone is being honest, making it difficult to draw that line of whats acceptable on the internet.


How do you think website can more effectively control the age of it's users??

Is Texas Unfairly targeting Women? MSNBC


In a recent article on MSNBC, it discusses how the state of texas has recently cut funding for women's health including planned parenthood. Not only are women in fear of losing their health coverage and raking us huge bills, they now are stuck in the middle of these budget cuts.

It seems the cuts are targeting women causing them to be stuck in the middle of not having health care or visiting a provider like planned parenthood that isn't covered.

These budget cuts are leading women to get the impression that the health care they choose is against what everyone thinks. This is preventing women to get the care they need for themselves and or their babies.

Many women seem to be outraged, which make sense considering no one else is effected by these cuts. This debate with health care has been discusses many times because of how it seems to be targeting just women and their health. it also links to the political debates and health care including birth control. Health care is already a difficult area because many people are not able to receive it. Now even if we have it, we may be limited to where and who we go to for care.

Why do you think these women are being targeting??

The Case of John Smith
Should John smith sell the names? (Be sure to answer the poll to the left of this post.) Also, Does the AMA Statement of Ethics address this issue? Go to the AMA website (American Marketing Association) and look at their Statement of Ethics. What in the Statement relates to John Smith's dilemma?


No, John Smith and his company should not sell the names and information. The people who took the survey need to be confidential and protected according to the AMA and their stand on ethics. The people who took the survey most likely do not want their information give out to other companies. John Smith would damage his own reputation and his employees if he were to sell the information just for a little money. He not only would be breaking trust with future customers but also going against the code of ethics. Although he is in a tough position because of money and employees he shouldn't sell any of the contact information.


How could John Smith use the survey to his advantage without going against the code of ethics??