In Response to Nichole.....


At the end of Nichole's post about J.C Penney she asks the question What else can JC Penney do to help their sales increase? Do you think Penney's is on the right track?


I think their new approach will help their sales as they stand. JC Penney when they first started had a simple approach for their customers always saving them money and always putting the customers first. Although as time passed, companies got caught up in the profit and soon we're just into for the money.

I think JC Penneys sales will increase since they will no longer trick of falsely appear to be saving the customers money. The customers will see this approach as building better reputations although they will not be having sales.