New Guidelines Could Cause a Change for Marketing Online.....

http://www.marketwatch.com/video/asset/new-ftc-guidelines-could-remake-web-marketing/FAF2EBD9-D389-4935-8041-E9E028290395#!FAF2EBD9-D389-4935-8041-E9E028290395

In a recent article from Market Watch, their are new guidelines from the Federal Trade Commission(FTC) that might take effect. This change could cause customer's to not feel so targeted when targeted for marketing online. This also will prevent companies from learning personal information about the consumer while they shop. Sites like Amazon use this to their advantage to track customers habits to help market them to buy another product.

It will be interesting to see if these new guidelines will be put into action and the effect they could have on a companies current online marketing

What kind of new approaches to you think companies might take if these guidelines are placed into action? Do you think its a good idea the FTC helps protect customers and their information online?