http://www.media-awareness.ca/english/parents/marketing/issues_kids_marketing.cfm
We are all aware that everywhere we go contains various forms of advertising. From the cars we drive to the clothes we wear brands and ads are everywhere. It is almost impossible to go thru your day without being faced with an advertisement. All these companies are sending the same message; buy my product. With this being said since these ads are so prevalent it makes some wonder how are these ads effecting children and developing adults.
In a recent article and study I read it discusses the very effects child and parents face as a result of abundant advertising. The articles discusses how it's altered the world to a children and how it becomes such a normal yet powerful part of their everyday lives. It discusses how it skews a child's perception of the world because the see these ads are real. As a result it makes distinguishing between the real and pretend difficult giving them false knowledge how the world around them. It's baffling how much advertisements subconsciously effect us and our development.
Another factor that I found to be interesting was the idea of consumerism. It seems people and children now a days are more concerned with their possessions than their relationships. Even though we often use these possessions to help us with our own identities creates materialism. We are encouraging future generations to buy and buy in order to fill a void in their life we are told exists by these businesses. This only adds to the problem our worlds face today. These advertisements create bottom less for consumers that never feel like they have enough. I wonder how different the world would be if marketing was used to create a positive impact on society rather than one full of objects and possessions. I wonder if businesses realize how powerful these ads can be to our world and how little good they're doing with this power.
Do you think our modern uses of advertising/marketing are positive or negative?? Why??
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